MD6002 Week 19 - National Autistic Society 'Think Differently about Autism' PIFs

In 2007, the National Autistic Society launched their 'Think Differently about Autism' campaign to encourage people to be more tolerant towards people with autism, especially in public. The charity has also released a series of four public information films revolving around Daniel Davidson, a male Asperger syndrome sufferer during his day at work.

On his commute to work on the bus, Daniel finds his surroundings scary, including passengers laughing and a person whose music through headphones sounds loud to him.

Upon arrival at work Daniel looks at the receptionist's name badge when she thinks he is staring at her cleavage, which implies that he may find it hard to understand social ettiquette.

At lunchtime, Daniel is unknowingly insensitive to a fellow colleague whose boyfirend dumped her by having trouble understanding figurative speech (e.g. "plenty more fish in the sea").

On his way home Daniel witnesses an accident involving a motorist and a cyclist and becomes anxious when other onlookers shout at him, thus causing him to run, board a bus and cover his ears and rock back and forth. Each film ends with the NAS logo appearing using simple animation.

I find these films very effective to raise awareness of autism and Asperger syndrome because they all show captions explaining autistic traits and how difficult it is to live with those conditions and I also like how the NAS logo appears at the end of each film.

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